Insightful Industry with Chung

If you haven't seen Alexa Chung's series with Vogue these past few weeks then you might not want or nee to continue reading. If I'm honest you probably found the wrong blog to look at. However if you have seen them, if Alexa is somewhat a deity (OK, slight exaggeration) to you and this new series is at the forefront of your viewing pleasures then read on and on and on.




Exploring an industry quite unlike any in terms of mystery, exclusivity and glamour fashion may be a small word but it holds a treasure trove of careers, inspiration, motivation, emotion and desire. The people within the industry passionate not about gain, material or otherwise but passionate about a look, a visual and emotive art that can be felt and focused and defined in more ways than imaginable.

Alexa Chung has, in the first five episodes, introduced the fashion industry in a way no one else seems to have laid it out before. Adding reality to what many young people view as a dream career, revealing the business before the glamour and opening the doors behind each catwalk. For any aspiring designers, journalists, seamstresses or just business buzzed minds this mini series may be what you've been searching for. The not quite so garish yellow brick road towards the centre of the fashion world.

So far interviewing current designers and creative directors, the favourite of mine being Christopher Kane, Chung has delved into a area of study and work which young people have scattered from and forgotten because they deemed it an impractical livelihood. Primarily the inside scoop with Central Saint Martins can really get a student thinking, provoking childhood dreams of fashion and art.

The series has taken a realistic approach, informative and objectively researching the fashion industry; each contribution becoming another brick to the foundations of the British fashion world that has been elusively hidden during the latter of last century and only really emerging in recent years. Chung, herself having been an integral part of the industry since the age of 15, comes to terms with what this industry really means to her and why she continues to work within it despite her lack of interest in modelling (the path that led her to fashion in the first place). Being a voice within the stigma of a silent but aesthetic world, Chung has provided a way for young people to explore their own voice and how they can make it heard in this industry. Whether that be as a designer, journalist, technician or any of the hundreds of careers within fashion. 

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